The Look: Leveraging the Power of Consistent Visual Branding
It never hurts to go back to basics to make sure you're getting the most from your marketing materials. This is particularly true for branding, one of those subjects that almost every agent has heard about so extensively that you might think you have your brand game sewn up . . . even when you don't. One of the most common branding mistakes businesses continue to make to this day is a lack of visual consistency in their marketing.
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