Boston, MA -- (SBWIRE) -- 12/05/2014 -- With the rising disposable income of middle-income Indian consumers and the increasing awareness of the importance of safe toys and games, branded products are growing at a faster rate than private label alternatives, a trend that is expected to continue. While the Indian toys and games industry continues to face a severe threat from illegal imports and the production of cheap but sub-standard local products, this situation has eased slightly due to increased awareness among consumers and...

Euromonitor International's Toys and Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report:

- Get a detailed picture of the Toys and Games market;<\li> - Pinpoint growth sectors and identify factors driving change;<\li> - Understand the competitive environment, the market's major players and leading brands;<\li> - Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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