Toys and Games in India - New Market Report
With the rising disposable income of middle-income Indian consumers and the increasing awareness of the importance of safe toys and games, branded products are growing at a faster rate than private label alternatives, a trend that is expected to continue. While the Indian toys and games industry continues to face a severe threat from illegal imports and the production of cheap but sub-standard local products, this situation has eased slightly due to increased awareness among consumers and...
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