Boston, MA -- (SBWIRE) -- 07/08/2014 -- Middle-high and high income groups are evolving their consumption of wine as their palate becomes more sophisticated due to their more frequent consumption. Nowadays, to consume wine with a meal is becoming much more common in Ecuador. This is mainly caused by the large amounts of Ecuadorians that are adopting habits learned from travelling or living abroad or by friends or relatives who have. Also, local and regional consumption is increasing. As most imported products are quite expensive due to import taxes, local companies are taking advantage and trying to increase their target markets towards at least middle income groups. However, Chilean and Argentinean wines are increasing their exports to Ecuador as French and Spanish wine are too expensive. South American wines are quite an affordable option and are preferred by those who would rather consume imported wine (usually middle and higher income groups).

Competitive Landscape

Chilean brands lead in 2013. They represent 70% of the wine sales in Ecuador, mainly because both countries have strong business relations, which simplifies imports and has created a strong positioning. Among the most renowned Chilean brands are Concha y Toro and Casillero del Diablo.

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Industry Prospects

During the forecast period, wine is likely to keep increasing its presence in the country. Wine is expected to become more of a part of the culture and the lifestyle of Ecuadorians (among most socioeconomic groups) due to greater interest in wine as more people will be willing to increase their consumption due to its lower price compared with spirits. Another cause is expected to be the influence of growing local production.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Ecuador market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Wine in Ecuador?
- What are the major brands in Ecuador?
- How do sales of new world wine perform in comparisons to old world wine?
- Which countries are the main wine exporters and importers?
- Is wine mainly consumed in on- or off-trade channels?
- Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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