Wine in Ecuador - New Market Study Published
Middle-high and high income groups are evolving their consumption of wine as their palate becomes more sophisticated due to their more frequent consumption. Nowadays, to consume wine with a meal is becoming much more common in Ecuador. This is mainly caused by the large amounts of Ecuadorians that are adopting habits learned from travelling or living abroad or by friends or relatives who have. Also, local and regional consumption is increasing. As most imported products are quite expensive due to...
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