Boston, MA -- (SBWIRE) -- 10/29/2013 -- Over the last six years wine consumption in restaurants as well as at corporate and other functions has risen. This has been largely attributable to growing demand from the middle-classes in Kenya. Their higher disposable incomes along with company advertising have led to the greater appreciation of wine among this class and consequently the proliferation of wine brands within the market. This trend is likely to continue as wine is continually perceived as a symbol of refined taste and hence...

Euromonitor International's Wine in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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