Wine in Kenya - New Market Study Published
Over the last six years wine consumption in restaurants as well as at corporate and other functions has risen. This has been largely attributable to growing demand from the middle-classes in Kenya. Their higher disposable incomes along with company advertising have led to the greater appreciation of wine among this class and consequently the proliferation of wine brands within the market. This trend is likely to continue as wine is continually perceived as a symbol of refined taste and hence...
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