Dallas, TX -- (SBWIRE) -- 03/19/2014 -- A major trend being witnessed in the global market is the emergence of a number of private-label brands. Private-label products refer to products manufactured and marketed by retailers. The private-label wipes manufacturers' operational efficiency enables them to develop products at lower costs. Thus, products under private-label brand names are becoming more prominent and gaining more popularity as they are priced lower than branded wipes. Consumers also consider private-label branded products to be better, offer higher value, and to be priced better than branded wipes. The increasing introduction of private-label brands has led to a growth in the sales and consumption of wipes. However, an increase in the number of private-label brands often leads to price wars and a decline in the profit margins of major branded wipes vendors. Hence, the availability and increased adoption of private-label brands is expected to both positively and negatively influence the growth of the Global Wipes market during the forecast period.

According to the report, the Global Wipes market has several drivers that are contributing to the growth of the market. One such driver is the increasing awareness among consumers about hygiene. Several vendors are using marketing strategies that educate consumers about their products. These strategies are also leading to numerous users researching the benefits of using these wipes.

Global Wipes Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers North America, Western Europe, the APAC region, and the ROW; it also covers the Global Wipes market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Further, the report states that despite the presence of several drivers, the growth of the Global Wipes market is curtailed by several challenges. One such challenge hindering the growth of the market is the high cost of wipes. Because of the high operational costs, the increasing costs of raw materials, and the availability of cheaper alternatives in the market, consumers consider purchasing wipes as an unnecessary expense.

The report recognizes the following companies as the key players in Global Wipes Market: Johnson & Johnson Inc., Kao Corp., Kimberly-Clark Corp., Procter & Gamble Co., Ahlstrom Corp., Beiersdorf AG, Converting Wet Wipes srl, Henkel AG & Co., KGaA, Lenzing AG, Nice-Pak Products Inc., Polymer Group Inc., Reckitt Benckiser plc, Rockline Industries Inc., S.C. Johnson & Son, SCA Group, Suominen Corp., The Clorox Co., and Unilever Group.

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Other vendors mentioned in the report are Ahlstrom Corp., Beiersdorf AG, Converting Wet Wipes srl, Henkel AG & Co., KGaA, Lenzing AG, Nice-Pak Products Inc., Polymer Group Inc., Reckitt Benckiser plc, Rockline Industries Inc., S.C. Johnson & Son, SCA Group, Suominen Corp., The Clorox Co., and Unilever Group.

Key questions answered in this report:
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?