Boston, MA -- (SBWIRE) -- 08/06/2013 -- Middle- and high-income groups tend to purchase the majority of wound care products. As the products are considered to be expensive, lower-income groups generally opt for more traditional solutions. For example, in the case of minor burns, most Ecuadorians use the white of an egg rather than an OTC wound care product. It is for this reason the category has seen only limited growth, as many products have not reached a large proportion of the population.

Euromonitor International's Wound Care in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Wound Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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