"Wound Care in Ecuador" Is Now Available at Fast Market Research
Middle- and high-income groups tend to purchase the majority of wound care products. As the products are considered to be expensive, lower-income groups generally opt for more traditional solutions. For example, in the case of minor burns, most Ecuadorians use the white of an egg rather than an OTC wound care product. It is for this reason the category has seen only limited growth, as many products have not reached a large proportion of the population.
View full press release