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Website designers understand the importance of engaging visitors as the average Internet user has an attention span of approximately eight seconds. For many years, intricate features were used to draw in visitors, but a change was seen in 2013, one involving the use of single page websites. "As single page websites were very successful for a number of companies, this trend is expected to continue in 2014 and beyond," Mark Roberts of Abstract Indigo, a web design London firm, declares.

eMarketer recently conducted a study, one which found that 40 percent of Internet users access the world wide web using a mobile device, rather than a laptop or personal computer. "As a result of this increase in mobile device use, business owners need to focus on responsive web design when choosing a web design London firm as this style of web design allows users to view a website from a range of devices while still having site continuity among the various devices," Mark Roberts of Abstract Indigo explains.

A recent report by digital marketing analyst E-Marketer revealed that 2012 e-commerce sales topped $1 trillion dollars. The data also showed overall growth of more than 21%. In response to these trends, web design firm Abstract Indigo has introduced an array of creative e-commerce solutions designed to help online businesses grow.

Statistics from the retail industry indicate annual worldwide e-commerce sales have exceeded $1.25 trillion and are expected to surge by at least another 30 percent with the onset of the holiday season. Facing this impending growth in demand, business owners are feeling an increased need to ensure their websites are able to support the oncoming onslaught of shoppers. London based web design firm, Abstract Indigo, has seen this trend building for some time. In light of this looming urgency, the company has launched a campaign to increase awareness of their free consultation services for enlightening e-commerce business owners on how their expert staff can improve the functionality of their websites.

According to WorldWideWebSize.com, the indexed web contains a minimum of 4.45 billion pages, as of October 3, 2013. Thanks to this sheer volume, companies frequently struggle to have their website stand out from its many competitors. "Indigo Abstract understands this and works to create a clean, modern web design for each client, one which delights visitors," Mark Roberts, media spokesperson for the web design london firm, states.