With the introduction of 3G and 4G services in India, internet penetration is rising in the country. Internet penetration is increasing rapidly with smartphone users which are expected to drive online shopping market in India. In addition, rise in digital literacy is expected to support the growth in the online retail market. In order to make technology accessible, affordable and usable to the people across the country, Intel along with NASSCOM and other ecosystem players in the area has launched the national digital literacy mission. Besides this, increasing impact of social media is influencing the consumer behavior, and is playing a decisive part in the purchasing cycle. Considering the above factors, Indian online retail market is anticipated to grow at a CAGR of 43.5% during 2013-2017.