New Book ‘Predictive Marketing: The Secret Sauce’ Teaches Businesses to Forecast Customer Behavior
From the purchase of a box of cereal to the investment in a new family car, there are a number of things that factor into each person’s buying decisions. Outside influencers such as advertisements and endorsements, as well as internal influencers including budget and personal preference all play a role in helping people choose the products and services worthy of their hard earned money.
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