"Retail Tissue and Hygiene 2011: International Expansion the Core of Corporate Strategies" Published
The industry of retail tissue and hygiene is more consolidated than others; however, in the face of economic recession, branded manufacturers are stepping up their geographic expansion to sustain future growth. While competition in core BRIC countries has already become intense, less crowded frontier markets offer international players more opportunities as consumption picks up. Mergers and acquisitions are favoured by companies for faster results but lower risks...
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