Emerging Opportunities and Growth Prospects of Health and Wellness Tourism in India
India has one of the most lucrative health and wellness tourism markets in the world. The Indian health and wellness market recorded remarkable growth during the review period (2007–2011), which was driven by factors such as the Indian government’s favorable policies and initiatives, and improvements in the country’s healthcare services, including reduced costs and waiting times plus improved healthcare infrastructure. Despite being smaller in size than developed countries, India’s health and wellness tourism industry is developing rapidly on both the...
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