New Market Study Published: Small Appliances: Opportunities for Core Categories
Despite many markets still facing economic difficulties, all categories in small appliances are predicted to post volume growth over the period to 2016. While low price options will be key at entry level, consumers in more mature markets and urban centres in frontier markets will be willing to upgrade to premium models, as they look for innovations which enable them to replicate restaurant experiences at home, tap into their health and wellness concerns, or help to save time on household...
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