New Market Study: "Consumer and Innovation Trends in Flavored Alcoholic Beverages"
The FAB category benefits from an array of participants across the alcoholic drinks space. This has bought continued category investment, which in turn has driven innovative product development. This brief outlines the most important consumer and product trends impacting the FAB category globally, using Datamonitor's TrendSights mega-trend framework as a basis to organize the key themes covered.
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