New Market Study Published: Portable Media Players in Chile
Driven by portable multimedia players and other portable media players, this category had a good performance in 2010, increasing value sales by almost 20% in current value terms. Over the post-earthquake period Chileans were looking for sophisticated electronic devices which could be easy to use and portable at the same time. Helped by a large supply in retailers and ad campaigns, portable media players reached a larger penetration through middle income segments, which could afford to have...
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