New Market Study Published: Chocolate Confectionery in the United Arab Emirates
Caught between the soaring cost of raw materials and an inability to increase prices, manufacturers were forced to find creative methods to remain profitable in 2011. Sugar and cocoa prices continued to increase in 2011, while the UAE government remained averse to passing rising production costs onto consumers. As a result, some manufacturers reduced the weight of their countlines, while maintaining the same price point as a means of staying profitable.
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