Recently Released Market Study: Cough, Cold and Allergy (Hay Fever) Remedies in Brazil
Higher income levels amongst the poorer segments of society drove sales of cough, cold and allergy (hay fever) remedies in Brazil in 2011. Not only did higher incomes mean more discretionary income to spend on healthcare, but also improved economic conditions allowed less privileged consumer groups to gain access to healthcare providers, as well as to gain more information about the medicines available and product characteristics.
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