Beer in Israel - New Market Research Report
During 2010, special premium beers and boutique beers continued to attract a lot of attention and to grow healthily. This was true for 2011 as well as Israeli consumers continued to seek more refined beers and were much more open to trying new and challenging beers rather than well-known beers. According to company sources, special premium beers such as stout, fruit, wheat, boutique and all other non-lager beers continue to account for a small percentage of beer sales in Israel...
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