Recently Released Market Study: Sports Nutrition in Japan
Sports nutrition sales grew by 1% in 2011. Rising health consciousness and a boom in running helped push category growth, aided by manufacturers continuously launching new products. Running is a foundation of many sports, and helps build up an individual's physical strength. According to a study by the Japan Productivity Centre, the number of people who enjoy running and jogging has risen to approximately 28 million people. One of the key running events, the Tokyo Marathon,
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