Market Report, "Sports and Energy Drinks in Romania", Published
The modest but positive performance of sports and energy drinks in 2011 was the result of lifestyle changes in Bucharest and other large cities, where average incomes are higher. However, it should be noted that growth within the area can mainly be attributed to the fact that sales are rising from a low base. In addition, energy drinks continue to account for the majority of sales within the area despite the emergence and acceptance of sports drinks in the last...
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