"New Product Development in Cigarettes: Innovate or Fail - Keeping Price in Power" - New Market Report
Innovation in cigarettes is a vital element in maintaining consumer perceptions of international brands, whilst boosting value sales in the face of falling volumes and increasing the share of premium brands. Innovation in pack type, pack size, lower tar, superslims, carbon filters and flavour capsules are some of the prevalent trends appearing in all price bands, as manufacturers ensure a good product mix and adopt pricing strategies which allow them to shift sub-brands between price bands.
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