Homewares in Indonesia - New Market Research Report
The homewares category is enjoying a very good performance, both in dining and kitchen products. Value growth was driven by growing demand for such products at the end of the review period, with an increasing number of consumers and families buying more dinnerware, utensils and beverageware. These products are not perceived as essential to have in large amounts, but as income levels rose more families purchased a greater number of such items to have more complete sets.
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