"Bosch & Siemens Hausgerate Gmbh in Consumer Appliances (World)" - New Market Report
BSH is best known in Western Europe for its Bosch and Siemens brands. While Germany remains its single most important market overall in consumer appliances, in 2011 China emerged as the company's most important market by volume sales for major appliances. The Siemens brand has gone from strength to strength in China and is the leading foreign major appliance brand in the country. While the outlook for Europe as a whole is precarious, BSH has strong opportunities for growth in...
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