Recently Released Market Study: Adult Mouth Care in the United Kingdom
In 2011, adult mouth care achieved sales worth GBP35 million, an increase of 5% in current value terms from 2010. The category will remain fairly static over the forecast period, with marginal growth achieved by new products and innovations in a concentrated and flat market. The UK's expanding ageing population offers long-term growth prospects for adult mouth care as the elderly are more likely to suffer from mouth disease, for example dry mouth, increasing the demand for treatment.
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