New Market Study: "Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Pharmaceutical Industry - 2012-2013 : Survey Intelligence"
This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading pharmaceutical industry executives. It analyzes how marketing expenditure, business strategies and practices are set to change in the pharmaceutical industry in 2012-13. The report provides data on the current size of the marketing and advertising budgets of pharmaceutical industry supplier companies and how spending by industry suppliers will change, providing insight into global marketing behavior. This report not only grants access to the...
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