Recently Released Market Study: Nappies/Diapers/Pants in Ecuador
Ecuadorian consumers, in order to get nappies/diapers that suit their needs, usually compare price versus quality. They are usually willing to pay more for the sake of taking care of their baby's skin. As people in rural areas start to have more disposable income as both parents work, they tend to buy disposable diapers. In terms of quality, the attribute that parents look more for is a good absorption. And when parents have found a brand that they like for...
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