New Market Study Published: Fruit/Vegetable Juice in Norway
The demand for natural and healthy fruit/vegetable juice continued to increase in Norway. In 2011, total volume sales rose by 2% wile total current value sales grew by 3%. 100% juice, which is perceived as healthier and more natural by Norwegian consumers, recorded the strongest growth, at the expense of juice drinks (up to 24% juice) and nectars (25-99% juice), but also, to some extent, non-cola carbonates, flavoured bottled water and liquid concentrates. Most new product development in 2011...
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