Recently Released Market Study: Retail Tissue in Cameroon
Sales in the category are boosted by impulsive buying. Boxed facial tissues became a favourite among car owners. Long hours spent in traffic in a hot climate favoured sales, facilitated by hawkers who used the opportunity of impulse spending to offer the product. In addition, the growing population with its emerging middle class, has maintained demand for tissue. This created an opportunity for retailers that expanded into residential areas, increasing accessibility to product variety with...
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