Recently Released Market Study: Men's Outerwear in France
French men continued to be increasingly interested in fashion, especially amongst the younger generations. Indeed, they showed similar behaviour to women for clothing, paying more attention to their appearance, shopping for clothes and accessories and regularly changing their wardrobe. Men also buy their own clothes while in the past there were a higher percentage of men who had their clothes bought for them by women. These consumers tend to be more focused on brands and on fashion, while women...
View full press release