Microwaves in South Africa - New Market Research Report
Microwaves are the least expensive of all cooking appliances in South Africa. Only 36% of households are in possession of a microwave. In 2011, sales increased by 15%, mainly driven by price deflation through the reduction of import taxes. Microwaves achieved volume sales of over 1 million units in 2011 growing at a rate of 15%. Value sales, however, rose by only 4% compared to growth of 13% in the previous year, being driven down by price deflation and imports...
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