"Life Insurance in Hong Kong, Key Trends and Opportunities to 2016" Published
In terms of gross written premiums, the life insurance segment was the largest in the Hong Kong insurance industry during the review period (2007-2011) and accounted for a share of 87.8% of the total insurance industry written premiums in 2011. The segment's growth was driven by a rising consumer awareness regarding life insurance coverage, favorable government regulations, and increasing product innovations and marketing campaigns. However, consumers have been reluctant to invest in unit-linked products as such cover is highly exposed...
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