Underwear, Nightwear and Swimwear in South Korea - New Market Research Report
In 2011, overall underwear, nightwear and swimwear showed a strong increase by 8%, due to the fastest growth of 9% in women's underwear and 10% in men's underwear, both in value terms respectively. This is attributed to the recent trend that saw more South Korean male consumers become more interested in fashion and choosing their underwear to complement their outerwear. For female consumers, matching underwear with outerwear has become a trend-leading concept as fashion evolves. In particular,...
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