New Market Study Published: Home Improvement in Singapore
The DIY culture remained stagnant in Singapore, due to Singaporeans' busy lifestyles. Consumers either spend their time working, or when not, they prefer to engage in leisure activities that help them to relax. To most people, home improvement is not considered a hobby, but more of a chore. Most consumers carry out home improvement themselves out of necessity, for example, to make simple repairs or to save the cost of hiring contractors. Most of the home improvement work done by...
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