Beauty and Personal Care in Venezuela - New Market Research Report
Beauty and personal care registered strong but slower current value growth in 2011. In constant terms, sales decreased. This was mostly due to low consumer disposable income and a lack of innovation in all product categories. Although the overall economy registered positive GDP growth of 3% in 2011, the increase was not sufficient to compensate for the deterioration in the purchasing power of most Venezuelan households in 2009 and 2010. As a result, consumers remained cautious about the...
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