Beauty and Personal Care in Greece - New Market Research Report
The dramatic economic situation facing Greece further deteriorated in 2011, with consumers witnessing their incomes shrink on a daily basis. Rising unemployment rates, consecutive tax and austerity measures, all linked to the country's desperate need to secure new loans, have created an asphyxiating context for the beauty and personal care market, as has been the case for so many other consumer markets. Greeks are cutting back on anything that is considered of secondary importance, leaving...
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