New Market Study Published: Tissue and Hygiene in Iran
Iran is experiencing rapid growth of its urban population. According to the Iranian statistical centre, the portion of urban population increased from 68% to 71% in the 2006-2011 period. This demographic trend was a strong growth driver for the tissue and hygiene market in Iran. Tissue and hygiene products were often considered a luxury just a decade ago and are becoming very popular recently as an essential part of life in big cities and the cultural changes implied. Besides, improved...
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