New Market Study Published: Consumer Health in Saudi Arabia
Consumer health saw strong growth for the review period as a whole, with this linked to consumers' growing confidence in self-medication. Consumers began to take an increasingly proactive approach to their health, with this trend encouraged by a stronger media and government focus on health issues. Consumers also began to feel more confident in approaching pharmacists for advice regarding potentially embarrassing health conditions, thanks to the wider provision of female pharmacists and private...
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