Recently Released Market Study: PR and Branding in Retail Financial Services
A strong brand can drive a business to success and can even become its most valuable asset. Brands were originally developed as labels of ownership, as denoted by a name and a symbol, but they have come to represent much more. Building a successful brand requires, engaging and establishing an emotional connection to achieve advocacy. While the design and creativity of the brand is important, the brand is more about the total individuality or distinctiveness of the firm. Reputation is...
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