"Soft Drinks in Pakistan" Now Available at Fast Market Research
Volume growth was stifled for another year as prices grew significantly across all categories. Major players focused on cost efficiency and profit maximisation and did not launch any significant new products or innovations in the market to boost growth as the outlook of the market remained dull. Value sales experienced strong growth as consumers had to pay more for the same amount of consumption. Manufacturers and importers charged higher prices as they passed on their increased costs of...
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