New Market Study Published: Tissue and Hygiene in Kenya
A sustained economic growth of 4.3% yearly as well as a strong entrepreneurial spirit amongst Kenyans has brought about an observable increase in middle-income earners in the country. The Kenya Economic Survey 2011 defines a middle-income earner as an individual or household for which monthly consumption expenditure ranges from KES23,671 to KES120,000. Households that benefit from such high consumption allowances have contributed to the significant increase in the size of the consumer goods...
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