Deodorants in Serbia - New Market Research Report
Negative effects of the economic crisis were still more than obvious in the Serbian deodorants sector in 2011. In spite of the fact that current value sales increase was double-digit (11%), constant value sales performance was still negative at -1% in the same year. The key reason why constant value sales did not record an increase is the fact that Serbian consumers were choosing cheaper brands than before, which pulled unit price of the sector in a negative direction.
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