Hot Drinks in Saudi Arabia - New Market Report Now Available
In 2011, most categories achieved both positive volume and value growth. Fresh ground coffee posted the strongest growth in total volume terms, followed by instant coffee. On-trade volume growth at 6% was stronger than retail volume growth of 5%. In the off-trade, growth was driven by consumers gradually switching from unpackaged to packaged products, especially within tea, while in the on-trade the expansion of specialist coffee shops was the main driver of growth. Chained coffee shops...
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