New Market Study: "Mobile Payments: The Market for Travelers, Unbanked, and No/Low Credit Users"
A significant portion of the global population is "unbanked", low credit, or otherwise unable to establish and maintain a bank account. While this portion of the population is on a downtrend due to globalization and developing countries becoming more industrialized, the market segment without a traditional financial account is an important market segment for mobile commerce. In addition, travelers face issues with currency differences, exchange services and other impediments that make mobile payment an attractive option to traditional commerce.
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