Recently Released Market Study: The North American Aviation Market
During the review period the North American aviation market was adversely affected by economic recession, periods of declining passenger traffic and high oil prices, which resulted in underperformance during 2008-2010. The market's performance improved in 2011 due to strengthening economic conditions, a rise in corporate travel budgets and capacity discipline. However, rising fuel prices and intense competition continue to negatively impact revenues. To protect margins, airlines began focusing on ancillary revenues, aligning capacity to meet demand and improve cost structures....
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