Market Report, "Full-Service Restaurants in New Zealand", Published
The consumer search for value continued to impact full-service restaurants in 2011. Ongoing discretionary spending pressures brought about by the recession in New Zealand ensured that a significant proportion of consumers were focused on price and value in full-service restaurants. This resulted in a proportion of consumers shifting from high-end to mid-range full-service restaurants, and certain consumers moving from mid-range to low-end full-service restaurants. The result was lower value...
View full press release