Hot Drinks in Bulgaria - New Market Report Now Available
Hot drinks players have responded to the difficult economic conditions in the same way as companies in other food segments, by increasing their competitiveness. Up to 2009, there was widespread trading up from economy hot beverages to standard and premium ones and from locally produced drinks to imported products. However, in 2010 and 2011 consumers were more price sensitive and the trading-up trend slowed down.
View full press release