New Market Study Published: Beauty and Personal Care in Morocco
Beauty and personal care continued to develop and grow in Morocco, across all categories. Moroccans are spending more on various cosmetics, not only necessity goods such as bath and shower or oral care, but also on non-basic types, such as colour cosmetics or fragrances. Widespread promotional campaigns, frequent innovations, broad availability and general mass media pressure to look good and attractive helped to spur demand.
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